Fictional brands are world-building in logo form. Myths that learned marketing, turning logos into lore and fiction into memory.
From Los Pollos Hermanos and Dunder Mifflin to Duff Beer and Stark Industries, these "companies" learned the grammar of real branding; marks that borrow trust, organize desire, and circulate as shared memory.
If you’ve ever “remembered” a product that never existed, this is for you.
A team of passionate creatives that want to share their view on the world, discussing and researching art, technology and everything inbetween